What could you do with $3.5 million? Buy yourself a nice house,
maybe some fancy sports cars? Well if you’re
a company looking to get 30 seconds of face time with consumers during the
Super Bowl, that’s the going rate.
The Super Bowl is not only the biggest
football game of the year, it is also an advertiser’s dream—the only time of
the year where TV watchers decide to leave the commercials running instead of
channel surfing, or worse yet, using the DVR. There is a very different reaction among people when referring to “commercials” and
“Super Bowl commercials”. No one wants to watch "commercials", but people love it when the words Super Bowl are attached.
There are an estimated 111
million viewers of the Super Bowl this year. That is a lot of exposure for a
company, but is it really worth all that money? That is a debatable topic, but
one thing is for sure, even if it does not increase sales, it will get people
talking.
With the rise
in social media, people are no longer only standing around in the office the next
day talking about their favorite Super Bowl commercials. People are now sharing
videos of their favorite commercials on Twitter, Facebook, YouTube, etc., which is reaching all their friends and followers. The exposure
is guaranteed, as well as exponential.
Below are some of the top commercials
from this year’s Super Bowl.
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